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Who We Are
The Cinelease Studios Story
45 Years of Service, Institutionalized
Beginning in 1977, Cinelease Inc. became the gold standard supplier of name brand grip and lighting equipment. Through time and high performance, Cinelease Inc. would establish their stand-up reputation by providing premiere customer service, while simultaneously expanding their client base into 10 major cities across the US.
During this time, Herc Entertainment Services, a reputable acquaintance of the same sets, was supplying productions with the iconic matte black heavy equipment, power generation, and climate control.
In 2012, Herc Entertainment Services partnered with Cinelease Inc, sparking the multi-faceted operating model now proudly associated with the Cinelease name.
With the installation of Cinelease Studios in 2019, the trio of complementary services was fully realized, and immediately began prospering on Cinelease Studios’ own campuses.
With operations garnered under parent company Herc Rentals, today’s cornerstone of behind-the-scenes solutions lives as a nurtured, educated, and constantly maturing operation, carving way and curing woes through the trenches of laboring tv and film productions.
Even Trailblazers Need a Basecamp
Just as today’s pioneers of entertainment have trailblazed through the ever evolving world of digital storytelling, Cinelease Studios has set out in pursuit of an uncharted path; in both acquiring physical terrain, and redesigning expectations of what can be done with it.
With lighting and grip, lifts, and staff leading with long careers of excellence, Cinelease Studios has set out to offer gold standard service-on-site, and sites fit to any scene on our coast-to-coast studio campuses of the boldest shapes and biggest sizes.
Full steam ahead, Cinelease seeks to further set in stone the industry standard our operating model has introduced to production’s studio service expectations. With these advancements comes expanding our team, our footprint, and our partners as we continue serving the unpredictable production climate, all while upkeeping the high standards of our service quality reputation.
The best way to allow a filmmaker to tell his or her story is to provide them the box and then get out of the way so they can do their job.
Gannon Murphy, EVP, Cinelease Studios
Our Team
Gannon Murphy
EVP, Cinelease Studios
Jessa Grazioplene
Director of Studio Client Relations
Bill Sanford
Manager, Division Operations
Bill Waltman
Director, Studio Facilities Management & Construction
Derek Elkins
Director, National Studio Sales & Operations
Cherie Park
Business Development Manager
Daniel Stegall
Business Development Manager, Cinelease Studios
Bryan Krohn
Studio Finance Manager
Shane Sibert
Studio Manager, Brooklyn Studios
New York
Olivia Schmitz
Studio Manger, Three Ring Studios
Georgia
Daniel S. Basso
Studio Manager, Caven Point
New Jersey
Paul Haller
Studio Manager, Pittsburgh Studio
Pennsylvania
Shyann Reichard
Studio Manager, Albuquerque Studios
New Mexico
Gannon Murphy
EVP, Cinelease Studios
Atlanta native and a resident of Los Angeles for approximately 20 years, Gannon began his career in entertainment in 1996 before working and living in Europe, Southeast Asia and California. Graduating with Certificate in Business Studies and a Liberal Arts degree from University of California (Los Angeles), Gannon has been with Cinelease for 6 years. In addition to his leadership role at the Entertainment Division of Herc Rentals and the Lighting & Grip Division of Cinelease, the Cinelease Studios brand and team have become his main focus with the intention of expanding the services offered to our clients and further integrating the businesses.
Gannon sits on the Executive Board of several trade associations designed to promote, clarify, and educate on film/television tax incentives (Georgia, Pennsylvania, New Jersey). Currently, Gannon is the Board Chair of the Georgia Screen Entertainment Coalition and Board President of the Screen Alliance of New Jersey. Also, within the industry, Gannon joined the Leadership Team for the Safety for Sarah Film Foundation to enable funding for students that integrate industry safety practices as part of the filmmaking process. Outside of the industry, Gannon is on the Executive Leadership Team of the Atlanta Chapter of the Alzheimer’s Association and actively engages in fundraising and awareness at the annual Atlanta Walk to End Alzheimer’s.
Jessa Grazioplene
Director of Studio Client Relations
Jessa started her path in studio management in 2010 overseeing a 30 Acre, state-of-the-art, purpose-built production campus where she built and developed the Studio Operations department until 2019.
Shortly thereafter, she relocated to Atlanta, GA to establish a new division of client facing studio management.
Her passion for problem solving, logistics and her ability to analyze situations with an open-minded approach has helped her craft creative and innovative solutions that best support production clientele. With her dependability, honesty, dedication and enthusiasm, she proudly promotes perfecting client experience.
Derek Elkins
Director, National Studio Sales & Operations
Derek Elkins brings over twenty years of experience in the entertainment industry to the Cinelease family, with a focus on operations, sales, and marketing. His experience spans all forms of media – including film, television, short-form, music, live entertainment, and broadcasting.
Prior to joining Cinelease, Derek served as the Vice President of Studio Operations for Tyler Perry Studios. In that role he oversaw the development of the Studio’s 330-acre campus from a decommissioned army base to one of the largest production facilities in North America.
Bill Sanford
Manager, Division Operations
Bill Sanford’s career has spanned over 25 years in operations management. He is especially adept at tailoring operations to create a superior customer experience for our clients.
Bill analyzes each process with an eye towards constant improvement as well as advancing the organization’s mission. He has demonstrated success in developing and implementing policies and procedures that ensure safety, efficiency, and stellar results.
Bill Waltman
Project Development Manager
Bill Waltman has been working in studio management for the past 20 years with expertise in facilities management. Most recently as Project Development Manager for Cinelease Studios.
Bill brings over 30 years of hands on experience in general construction with an emphasis in electrical and HVAC integration as it pertains to production in the entertainment industry.
Shane Sibert
Manager of Studio Client Relations
Philadelphia native Shane Sibert boasts over a decade of valuable experience in the film industry, bringing skills ranging from expertise in on-set production within the grip department to trailblazing innovative marketing strategies to his position as Studio Manager at Cinelease Studios – Brooklyn.
Shane’s experience, paired with his background in Marketing and Entrepreneurship from Drexel University, has propelled our studio management and client relations to unprecedented heights.
Shane’s on-set credits as a Best Boy Grip include some of the most prominent productions in the Tri-State area like “Creed,” “Creed II,” “Split,” “Glass,” “Servant,” and “21 Bridges.”
Daniel S. Basso
Area Manager
Dan is closing in on 20 years of experience in the motion picture and television industry. Having provided services in major US markets, including Los Angeles, New York, Chicago, Atlanta, New Mexico and Louisiana, he has held GM, Executive Director and VP roles in both sales and operations, spanning grip and lighting rentals, manufacturing and studio services with Paskal Lighting, Paramount Pictures, and PRG.
Recently returning to the New York City area, Dan is eager to continue to provide a positive client experience with the desire to expand Cinelease Studios market share.
Cherie Park
Business Development Manager
A Los Angeles native, Cherie Park has been working within the Entertainment industry for over 20 years with deep rooted relationships in every facet of the business. She is able to bring meaningful partnerships together to help build Cinelease Studio’s brand equity with a focus on long term opportunities.
Cherie’s previous experience includes developing and marketing one of the largest stage facilities in North America, as well as launching a studio services division for a global licensing and distribution platform.
Daniel Stegall
Business Development Manager, Cinelease Studios
Daniel Stegall leads business development for Cinelease Studios, a studio management division offering its partners a custom studio experience through unmatched customer service and a multitude of solutions.
With over 10 years of experience in sales, client services, and marketing, Daniel takes pride in building relationships to support company goals and objectives. A North Carolina native, Daniel enjoys spending his free time with his wife and 2 young children.
Olivia Schmitz
Studio Manger, Three Ring Studios, Georgia
Prior to joining the Cinelease Studios division, Olivia spent 3 years managing the development and funding of Cinelease Studios – Three Ring. Since its inception, Olivia worked with the studio owners to make the project a reality. Now that it is, she works with the Cinelease Studios team to provide a superior client experience and production support.
Previously an intern at the Walt Disney Company, Olivia holds a BFA in Media and Film Studies from Birmingham-Southern College.
Paul Haller
Studio Manager, Pittsburgh Studio, Pennsylvania
With 25 years of customer service, hospitality, project management, and audio-visual production, Paul brings a mix of proven client relations and technology expertise to the film and TV studio management stage. Paul is a graduate of The Art Institute of Pittsburgh and Point Park University with a focus on audio video production and business. Getting into the industry even before graduating, he has proven and award-winning results in technology, event management, hospitality excellence, and customer service, always putting the client first. As a 30-year resident of the region, Paul happily calls Pittsburgh home and lives with his spouse, daughters, two black labs, and two tuxedo cats.
Shyann Reichard
Studio Manager, Albuquerque Studios, New Mexico
With a decade of experience in the entertainment industry, Shyann brings a nuanced understanding of the world of studio management and client relations.
Her journey began as a talent publicist in Los Angeles, where she built meaningful client relationships and developed her hands-on management style. In 2019, She joined I-25 Studios in New Mexico, where she played a pivotal role in managing studio operations. Her commitment to excellence and her ability to navigate the dynamic world of film production made her an invaluable asset to the studio.
When I-25 Studios transitioned to Cinelease Studios in 2022, Shyann’s expertise ensured a seamless shift. Her passion and adaptability in addition to her strong client relationships and institutional knowledge of the facility proved instrumental in ensuring the success of Cinelease Studios – Albuquerque.
Bryan Krohn
Studio Finance Manager
Bryan Krohn, a seasoned financial strategist, joined Cinelease Studios as the Studio Finance Manager in mid-2023. With over two decades of experience in driving financial excellence, Bryan is known for his results-oriented approach and collaborative mentorship style, which has steered accounting and finance teams to success in diverse industries, including healthcare, financial services, technology, and professional services. Notably, he has held the role of Chief Financial Officer (CFO) in multiple organizations throughout his successful career.
Prior to his professional pursuits, Bryan’s younger days saw him passionately racing and selling sailboats while pursuing his educational goals. Hailing from North Carolina, Bryan holds a Bachelor’s Degree in Accounting and Finance from Georgia State University. His education in combination with his professional achievements make Bryan an invaluable asset to the Cinelease Studios team, where he is committed to driving financial success in the world of entertainment.